May Leadership Connect Call
Here’s to the best (post-pandemic) summer ever!
As we work from our separate Zoom screens in 2021, let's share tactics and processes used to keep our energy up, our workdays balanced, and our team and partners engaged and well.
May 28: ‘What’s Working, What’s Not Working’
What are the most effective tactics for getting our message out, what hurdles are standing in our way, and how do we jump over them?
Process documents to create clarity
Francisco uses a process flow map to onboard clients:
As soon as they show interest in engaging him, he gives them an overview of his process – the timeline, pieces required from them, etc., so they understand what’s involved right off the top.
It not only makes them comfortable with what’s upcoming, it’s also an efficiency piece for him.
“It’s about creating something that will answer those client questions
so you don’t have to go over and over them again.”
Using social media to laser focus
Manja had a great week using LinkedIn to zero in on who she wanted to connect with.
She researched on LinkedIn to get more clarity around the pain points her audience is feeling.
Then she addressed those points in her LI headers.
“I made some great networking connections as a result.”
Show up as yourself
Manja also did a “cold outreach” by sending out videos through LinkedIn.
“I customized each one to the person I wanted to connect with.
I made them super human/personal. Sometimes kids were playing in the background.
I used my phone app, not my computer desktop.”
Her response rate was 100%.
“I wanted to come across as genuine, and it paid off.
This way, people get a sense of your personality right away.”
Manja has also found success requesting to join podcasts as a guest, creating workshops and organizing launchpad events.
Karen and Micha were finding that consistency can be a problem with lead generation. It’s easy to lapse into a scattershot approach. You let it go for a while, then hit the wall and have to play catch up. They overcame these challenges by:
Book time in advance to create a month of content. To source articles, shoot videos, create marketing material – whatever you need to do to promote your business.
Use a scheduling tool to do all the posting for you on a pre-programmed basis. Sked Social can be used for LinkedIn and Instagram. Facebook has a scheduling tool built in, and Hootsuite has a free version that programs to FB and LI.
Dipal puts thought leadership into practice. She writes 500-word blogs full of information with an eye to getting into people’s minds by giving them useful tips.
Daryl finds LinkedIn’s Sales Navigator a useful tool for prospecting. It’s steered him to over 800 industry specific people he might want to talk to.
And applause please for Francesco, who has overcome video hesitancy and made his first video! He agrees with Manja that you don’t have to appear perfect on camera to connect with your audience…
Authenticity trumps perfection and slickness.
Leila promotes her business through a travel club she’s launched, using Buffer to schedule her posts on social media. She finds it a great platform for people to stay in touch, and is turning it into a curated resource hub where she can post the latest travel updates.