Why B2B Marketing Kills Your Pipeline (feat. Dan Snow) | Brews & Buzzwords Podcast

In this episode of Brews & Buzzwords, George Arabian, CEO of NVISION, sits down with Dan Snow, Founder and CEO of Snow Collective, on what actually makes marketing work when the pressure is on to drive revenue. They get into why so many businesses burn budget on tactics that no longer perform, how to align sales and marketing around real outcomes, why the fractional marketing model is winning, and how to use AI without drowning in generic slop.